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Position: Digital Marketing Manager
Organization: Mama Earth Organics
Location: Toronto (near O'Connor & St Clair E.)

FULL-TIME

About Us:

We're creating an alternative, locally-based, food system in Toronto. We partner with local organic farms and like-minded local businesses and artisans, and deliver local, organic, small-scale grown or produced food that tastes really good. We deliver directly to our member's homes, throughout the GTA, on a weekly basis from our 20,000 sq. ft headquarters located in East Toronto. We are a fast growing company working to realize some exciting and ambitious plans in the coming few years. We’re a progressive organization focused on the overall happiness, health and balance/mindfulness of our 90+ staff.

Since 2017, Mama Earth Organics has been a certified B Corporation - a community of companies using business as a force for good. B Corps work toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high quality jobs with dignity and purpose. By harnessing the power of business, B Corps use profits and growth as a means to a greater end: positive impact for their employees, communities, and the environment.

The Role and responsibilities:

The Digital Marketing Manager will help grow brand awareness and loyalty, drive website traffic, and acquire leads through planning, implementing, and monitoring our digital marketing campaigns across all networks. Your key duties and responsibilities are:

  • Plan, design and execute all aspects of our digital marketing including email, SEO/SEM, and display advertising campaigns.
  • Develop and monitor campaign budgets.
  • Measure and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Plan, execute, and measure experiments and conversion tests.
  • Coordinate with advertising and media experts to improve marketing results.
  • Identify the latest trends and technologies affecting our industry and digital marketing.
  • Brainstorm new and innovative growth strategies through digital marketing.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Oversee and manage all contests, giveaways, and other digital projects.

Requirements:

  • Bachelor’s degree in marketing or a related field
  • A minimum of 5 years’ experience in a digital marketing or advertising position.
  • Highly creative with excellent analytical abilities.
  • Outstanding communication and interpersonal skills.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, and display advertising campaigns
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Proficient in marketing research and statistical analysis
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Google AdWords, MailChimp, Survey Monkey, etc.)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing PPC campaigns on all major search engines
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Self-motivated yet customer-focused

Nice to have:

  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Working knowledge of Photoshop

What’s In It For You:

  • You’ll be putting more food dollars into local farms so they can continue to grow the most nutritious and delicious produce while preserving farmland and biodiversity in Ontario.
  • You’ll be supporting the creation of a local food system, built on principles of sustainability and biodiversity, and demonstrating that this can be both financially sustainable for farmers and affordable for consumers
  • You’ll be joining a thriving business driven by an experienced leadership team who have built successful businesses
  • You’ll be joining a team of talented, fun people who take pride in supporting the Local Food System one crazy fresh produce basket at a time

Things You Should Know

  • This is a full-time salaried position located in East Toronto at 19 Waterman Ave
  • We don't have cubicles and we all feel lucky to be here!

How do You Apply?

Please forward your cover letter describing why you would be a good fit for this position and resume to heather@mamaearthteam.ca We kindly ask that you apply to us via email only, please no phone calls. Thank you very much for your interest and good luck!

Lorsque vous enverrez votre candidature, merci d’indiquer que vous avez vu cette offre d’emploi sur le site FoodWork.ca.
 

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Remarque: Cette publication est présentée telle quelle et à des fins d'informations générales seulement. People et Planet (aussi connu sous le nom de ''FoodWork")'') n'est pas responsable du contenu, de la précision, du délai de réponse, de l'exaustivité, de la légalité, de la fiabilité, de la qualité ou de la pertinence de cette publication. Nous n'évaluons pas ou n'approuvons pas les organisations ou individus concernés. Si vous décidez d'accepter une offre d'emploi, de bénévolat ou tout autre offre, vous le faites à vos propres risques et il est de votre responsabilité de prendre toutes les mesures requises pour vous protéger contre toute blessure, abus, non-paiement, ou toute autre perte. Veuillez lire en détail tous les termes et conditions.

Current status: Open/apply now.   Date publiée : Jun 23 2020    Numéro : 56896